Spa

Background
The town of Spa and its exceptional springs: Three waters from three different springs.
The traditional name ‘Spa Red’ for the famous Barisart spring’s sparkling water does not do justice to its noble origins. It was a good place to start when we were asked to give the sparkling waters a common formal language, with an opportunity to highlight their noble background.

Concept
We wanted to accentuate ‘the sparkling’ element, with the energy of Barisart on the one hand and the refinement of the Marie Henriette spring on the other. We developed a powerful play of lines with some quirky asymmetry that gave more meaning and eloquence to ‘the sparkling’. In combination with pure and proud branding and a graphic accent on the character of the water. And in four different sizes!