Zuivelrijck

Background
Zuivelrijck was the first company in the Netherlands to market organic condensed-milk coffee creamer in single-portion cups. Working together in a unique partnership, Zuivelrijck and Brandnew developed an appealing position, on the basis of which we designed the new brand.

Concept
We actually wanted the packaging to be anything but green! But when we came up with the concept of a fictitious realm (roughly, ‘Zuivelrijck’ means  ‘dairy land’) green was our only option.  And it was the best one! You could have a bird’s-eye view of a world where black-and-white cows grazed near canals with herons and ducks, and an actual haystack. It was quite pretty…and then it turned out that the concept could be applied very easily to many other dairy products.