Meet Johnn Doodle: an entrepeneur by heart and, more important, a fudge and chocolate lover.
He believes in being true, being independent and he also believes in opportunities. This rooky brand easily fits with the bigger social critical movement in which consumers want better, more tasteful and honest food (footprint/sustainability/global warming). ‘Tell me what it is and where it’s from’.
The brand identity and logo represent a retro megaphone (an old-fashioned roeptoeter). That’s Johnny’s instrument to speak up. Or better: to shout out loud! On pack Johnny Doodle addresses some daily issues with irresistible, daring and comical quotes. All handwritten though, simple and like a vintage pamphlet.