Napoleon - Brandnew
2793
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NAPOLEON

IDENTITY | PACKAGING

THE CANDY BATTLEFIELD IS ONE BIG CHAOS. IT’S OUR JOB TO CREATE ORDER AND FOCUS AND TO BE BIG IN TASTE AND EXPERIENCE.

Napoleon is a powerful brand instead of a productbrand. And it’s time we will conquer the world with this unique character. In a crowded category with health freaks (no sugar, natural sweets), musclemen (licorice) and extremely noisy children (fruity and chewy candy) we created full attention for this special bonbon.

We managed to develop an intriquing and iconic army of flavors. A secret weapon you can always rely on. The bullet with magnificent experience and impressive explosion of taste.

There was only one Napoleon: a petite man with a big ego and very focussed to reach his goal. This requests an iconic identity for the brand: with clarity, quality and slightly eccentric. A ‘Bonbon aparte’ in the category and the real reason why Napoleon alsways had one hand in his pocket. He was hiding bonbons for those moments you just want to clear your mind and get ready for what’s next…

 

 

OTHER BEST RECENT WORK