How do you position an international coffee brand in a typical Dutch coffee culture? And how do you help them grow?
You do so by being smart and by making sure you excel in everything you do. We helped Nescafé build its story. The existing concept we worked from was ”It all starts with a Nescafé.”
For us, it all started with the understanding that you can turn consumers into lovers and buyers.
Today’s critical consumers want taste and variation, which is exactly what we ended up offering them.
We designed the packaging for Nescafé, we created product photography and we visualized the emotion of coffee. All in all, a dream job for those who love their coffee as much as good design.